Amidaan is a new high fashion brand and
creative entrepreneur
Inspired by the clean lines and minimalist structures of modern architecure, and the boldness of contemporary art while taking a playful approach to classic tailoring, the label will focus primarily on menswear.
Our Mission
“We aim to merge creative contemporary design with comfort and practicality through durable, easy-to-wear pieces, crafted from beautiful fabrics that feel as good as they look. We want the wearers of our clothing to feel confident as we give them a means to express themselves through their artistic sensibilities.”
THE BRAND
Amidaan presents easy-to-wear clothing in cerative cuts and feel-good fabrics. Combining archictectural silhouettes, minimalist lines and a playful approach to prints and colour, the brand is aimed at global citizens who require clothing that is simultaneously smart enought o work in and comfortable enough to travel in. Intended to last, Amidaan designs contemporary pieces that are seasonless as well as timeless.
OUR ETHOS
What We Stand For And Who We Serve
We respect the natural resources of our planet and therefore, we prioritise sustainable materials and transparent supply chains. Working with our trusted suppliers and manufacturers, we realise our creative vision while remaining true to our values and standards. We shun trends for trends’ sake and while adhering to contemporary design movements, we use quality fabrics to create timeless pieces that will last beyond a season or two. We create clothes to be lived in and loveworn for many years after purchase.
Our customers dress for themselves. They know that feeling good comes before looking good. We cater for their different moods through understated classic garments, as well as bolder more hedonistic pieces in vivid printed silks and embroidered sheer fabrics.